Are we listening enough?

Each one of us who are playing in the market is selling either some product or service or both. Who do you think is the expert of your offerings? Is it the sales people who are selling to customer, is it the assembler who is in the shop floor, is it the designer who is drawing on the board? Is it the marketing person who analyses what the customer needs are? Who is it who is the expert of your offerings?

If you have chosen anyone from the above list then according to me you need to think through.. In my opinion the person who is the expert of your offering is the consumer/customer. Go and ask him what is the fault of your offering.. He would come up with at least 3-4 points..

Do you wonder why it so? Question is Are we listening enough?..