According to IBM's Global CEO study 2008, the CEOs of fortune 1000 companies are anticipating enormous change. As everyone aware change is inevitable. Changing demographics, changing customer needs, changing customer awareness, globalization, competition and many more other factors affect the market dynamics and hence a corporation/business entity.
If a business has to be successful the leadership team (CXOs) have to hear the unheard and change the course of action. It is very important to look at the strategic value of any initiative than just looking at tactical benefit. The organizations which keep looking at the tactical benefits than the strategic ones will ultimately loose out to the competition. We have so many examples of market leaders loosing out to the competition.
Innovation and change should be the mantra of CXOs to attain & retain the market leadership.
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