I was reading an article: Customer Data Should Drive IT Decisions on CIO.com by Michelle McKenna. Michelle is a senior vice president and CIO at Universal Orlando Resort in Orlando. Michelle writes in this article on how she could devise the strategy of her company based on the customer data. Incidentally she used the IT to capture and analyze the data. I did mention in my earlier blog about IT’s relevancy in customer relationship management.
It is very apparent from this case in point that, a CIO can become a transformation agent of a company & be a successful business leader in doing so.
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